ATD Tulsa May 2022 Professional Development: Level 3 Evaluations Made Simple, Credible, and Actionable presented by Ken Phillips, CPTD

Ken Phillips, CPTD

CEO of Phillips Associates

a virtual event with ATD Tulsa

Friday, May 20, 2022

12:00 p.m. - 1:15 p.m. CDT

Virtual Event (Zoom)

Level 3 Evaluations Made Simple, Credible, and Actionable

Program Description:

Knowing whether or not participants apply back on the job what they learned in a training program is a critical issue for both L&D and the executives L&D supports. Demonstrating that learning is applied speaks directly to L&D's ability to be viewed as a credible business partner. However, according to an ROI Institute research study, only 11% of CEOs reported receiving this type of information.

So, why don't more L&D departments conduct Level 3 evaluations? A frequent answer is because it's too complicated. A second reason is that many L&D professionals lack the knowledge and skills needed to collect and analyze Level 3 data.

In this informative, highly engaging session, participants will learn how to implement a revolutionary new easy-to-use Level 3 evaluation methodology that produces credible, actionable data.     

ATD Capability Model:

Evaluating Impact; Knowledge of qualitative and quantitative data collection methods, techniques, and tools; and Skill in creating data collection tools such as focus groups and structured interviews.

Learning Objectives:

• After participating in this session participants will be able to use facts from a recent ATD research study to benchmark the use of Level 3 evaluations in an organization.
• After participating in this session participants will be able to conduct focus groups using three key questions to collect the data needed to conduct a Level 3 evaluation.
• After participating in this session participants will be able to calculate the best case, worst-case, and most likely case training transfer percentages using the estimation technique.

Ken Phillips is the founder and CEO of Phillips Associates and the creator and chief architect of the Predictive Learning Analytics™ (PLA) learning evaluation methodology. He has over 30 years of experience designing learning instruments and assessments, with more than a dozen of them published. 

He regularly speaks to Association for Talent Development (ATD) groups, university classes, and corporate learning and development groups. Since 2008, he has spoken at the ATD International Conference on measurement and evaluation of learning topics. Since 2013, he has also presented at the annual Training Conference and Expo on similar issues. Ken is presenting at ATD2022 in Orlando in May.

Before pursuing a Ph.D. in organizational behavior and educational administration at Northwestern University, Ken held management positions with two colleges and two national corporations. In addition, he has written articles for TD magazine, Training Industry Magazine, and Training Today magazine. He also is a contributing author to five books in the L&D field and the author of the recently published ATD TD at Work publication titled Evaluating Learning with Predictive Learning Analytics.

As a pilot pioneer, Ken earned the Certified Professional in Learning and Performance (CPLP®) (now CPTD®) credential from ATD in 2006 and has recertified five times, most recently in 2021.

Ken presented Create Level 2 Quizzes & Tests That Actually Measure Something for ATD Tulsa in February 2021. He received excellent reviews from participants, and was asked to present again!

What to expect:

• The Zoom meeting link will be sent to you in the confirmation email, and again in event reminders.
• 11:30 AM - Attendees can logon to the ZOOM session as early as 11:30 AM and enjoy an opportunity to converse and catch up with one another.
• 11:45 AM - Welcome and Announcements
• 12:00 PM to 1:15 PM - Level 3 Evaluations Made Simple, Credible, and Actionable
• 1:15 PM to 1:30 PM - Networking

The last day to register to attend is Thursday, May 19, by 11:30 AM.

“The Tulsa Chapter has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. This program qualifies for a maximum of 1 point.”