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    Vision: Create a World that Works Better Mission: Empower Professionals to Develop Talent in the Workplace

Sales Enablement: Improving Sales Performance Through Great Training  

Presented by:

Roger Grannis

Sales Communications Expert, Grannis Group

a virtual event with ATD Tulsa

Friday, July 17, 2020

12:00 p.m. - 1:00 p.m. CDT

Virtual Event (Zoom)

The greatest innovations and new products will fail if your sales force doesn’t understand them, embrace them, and sell them. 

In this session, you will learn the results of a comprehensive study conducted with the University of Northern Colorado that asked questions such as:

1. What are the most important things salespeople need to know to sell new products?

2. How should content be structured to maximize learning?

3. What training delivery methods yield the best results?

4. What are practical ways to make training “sales friendly?”

5. What are the best ways to engage salespeople and motivate them to learn? 

Specifically, the study identifies the most effective training design and delivery methods for product leaders, subject matter experts, and others responsible for training salespeople about new—and existing—offerings. Ultimately, by improving the product training process, salespeople will sell new offerings faster and more efficiently, and the risk of failed product launches will be greatly reduced.

Our Learning Objectives for the Session:

1. Incorporate the five most important things salespeople need to know into every product training program

2. Design training programs with interactivity to increase engagement, retention, and implementation         

3. Organize product knowledge utilizing a 12-step training template

Roger Grannis has improved sales performance at some of the biggest names in business: GE, Underwriters Laboratories, Synchrony, Thomson Reuters, Wells Fargo, Pepsi.

Prior to forming GrannisGroup, in 2004, Roger spent 17 years at Gartner, where he contributed to growing revenues from $22 million to $850 million by building Gartner Sales University. He was the host of the Gartner podcast, Talking Technology, and emceed panels with business leaders such as Steve Ballmer, then CEO of Microsoft.

Roger holds a BA in speech and psychology from Willamette University and did post-graduate work in theatre and creative writing at San Francisco State University. Roger is president of the National Speakers Association, New England Chapter. He is a family man and outdoorsman; Roger and his son have backpacked more than 1,000 miles together.

What to expect: 

  • The first few minutes of the meeting will be reserved for some updates from ATD Tulsa and introductions to those on the call. 
  • The Zoom meeting link will be sent to you the week of the event.
  • We encourage you to use video to join the call if you can, to make it feel like an in-person meeting.
  • The Zoom call will be available to sign-into beginning at 11:45 a.m. CDT so you can log on early to test your audio or get acquainted with the other attendees before the call. 

The last day to register to attend is Wednesday, July 15, by midnight.

ATD Tulsa Board Adopts Cultures of Diversity, Equality, and Inclusion Statement from ATD President and CEO Tony Bingham

In reaffirming the ATD Code of Ethics and the Non-Discrimination and Equal Opportunities provisions within the ATD Tulsa Chapter Bylaws, we adopt and support the following statement issued by ATD President and CEO Tony Bingham on June 2, 2020:

Injustice, inequality, and racism, in every form, are reprehensible. If we want to create a world that truly works better we must do the hard work of building cultures, communities, and workforces that are equitable, where diversity and inclusion are not buzzwords, but ingrained in the fabric of who we are and how we live and work. As we help our communities and workplaces, we must address the systemic inequality and injustice facing members of our society.

The ATD community is global and inclusive. The work that our members do day in and day out is focused on learning, unleashing human potential, and creating opportunity for others. Today, that work takes on new meaning, new relevance, and new impact.

We are committed to helping build cultures of diversity, equality, and inclusion. Listening to each other with empathy, learning, and understanding will help us work together to create a path forward for our communities and workplaces.


Join our sister-chapter, Central Oklahoma ATD for a virtual event:

Everyday Coaching
With Gerald Goodridge

July 14th, 2020   
Time: 12:00 p.m. -1 p.m.  


Coaching is a word often used in the workplace, but it's often used when referring to counseling, feedback and even corrective actions. So what does it take to be an effective coach and how can we take coaching principles and apply them to everyday leadership responsibilities?

To register on the COC-ATD website, click here. 

About our speaker: 

Gerald Goodridge is a passionate speaker, trainer and coach, currently serving as an Organizational Development Specialist at Paycom, giving him the opportunity to put his skills to use equipping the new and existing leaders of the organization with the skills they need to be successful.

Gerald has been with Paycom for six years, serving as a technical trainer, training team leader and client trainer before joining the Organizational Development. Prior to and concurrently with his time at Paycom, he served as a pastor at People's Church, overseeing the First Impressions ministry for the Oklahoma City campus and as the Associate Youth Pastor at the Northwest Campus.

Gerald is passionate about meeting leaders where they're at in order to give them the skills to take them where they need to be. In his free time, Gerald enjoys spending time with his wife and son, hosting and producing the Burnt Orange Nation podcast for SBNation and playing tabletop games with his wife and friends.


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