Vision: Create a World that Works Better Mission: Empower Professionals to Develop Talent in the Workplace

October Professional Development

Ken Phillips, CPTD

CEO Phillips Associates

a virtual event with ATD Tulsa

Friday, October 14, 2022

12:00 p.m. - 1:15 p.m. CDT

Virtual Event (Zoom)

Add Muscle to Your Level 1 Evaluations with Predictive Questions

Program Description:

Most L&D professionals use Level 1 evaluations in their work. However, few find the data they collect with their Level 1s highly valued. The same is true for the business executives L&D supports. They don’t see much value in Level 1 evaluation data. Incorporating predictive questions in a Level 1 evaluation changes the perceived value of the data collected from little or no value to high value.

Have you ever wondered if conducting Level 1 evaluations are worth the effort? Or if you should stop using them altogether? If you’ve had these thoughts, you’re not alone. According to a 2019 ATD research study, 83% of organizations evaluate some learning programs at Level 1. Yet, only 35% view the data they collect as having either high or very high value.

So, what can you do to start getting more valuable results from your Level 1 evaluations? The answer is start by including predictive questions in your Level 1s. Predictive questions forecast the results a learning program is likely to achieve. They begin to answer the question business executives and L&D professionals both want answered: “Is this program delivering value?” These predictions aren’t proof that specific outcomes are inevitable but rather a forecast that certain results are likely.

In this highly informative, thought-provoking session, participants will learn how to create three predictive measures: a Level 2 learning gain score, a Level 3 training transfer likelihood score, and a Level 4 improved business results likelihood score. 

ATD Capability Model:

• Evaluating Impact;
• Consulting and Business Partnering;
• Data & Analytics.

Learning Objectives:

After participating in this workshop, participants will be able to:

• use facts from a recent ATD research study to benchmark an organization’s use of Level 1 evaluations.
• create predictive questions to include in a Level 1 evaluation that forecast participant learning (Level 2), training transfer (Level 3), and likely improved business results (Level 4).
• calculate three predictive metrics: a learning gain score, a training transfer likelihood score, and an improved business results likelihood score based on the data they collect with their predictive questions.

Our Facilitator:

Ken is the CEO of Phillips Associates and the creator of the Predictive Learning Analytics™ (PLA) learning evaluation methodology. He has more than 30 years of experience designing learning assessments and has authored over a dozen published learning instruments. Ken regularly speaks to Association for Talent Development (ATD) groups, university classes, and corporate L&D groups. Since 2008, he has presented at the ATD International Conference and since 2013 at the Annual Training Conference and Expo on measurement and evaluation of learning topics. He is also a regular speaker at the ATD CORE4 Conferences and has presented at four ATD Global Conferences.

Before pursuing a Ph.D. in the combined organizational behavior and educational administration fields at Northwestern University, Ken held management positions with two colleges and two national corporations. He has also written articles that have appeared in TD magazine, Training Industry Magazine, and Training Today magazine. Ken also is contributing author to five books in the L&D field and the author of the recently published ATD TD at Work publication titled Evaluating Learning with Predictive Learning Analytics.

As a pilot pioneer, Ken earned the Certified Professional in Learning and Performance (CPLP, now CPTD) credential from ATD in 2006 and has recertified five times, most recently in 2021.

What to expect:

• The Zoom meeting link will be sent to you in the confirmation email, and again in event reminders.
• 11:30 AM - Attendees can logon to the ZOOM session as early as 11:30 AM and enjoy an opportunity to converse and catch up with one another.
• 11:45 AM - Welcome and Announcements
• 12:00 PM to 1:15 PM -   Add Muscle to Your Level 1 Evaluations with Predictive Questions
• 1:15 PM to 1:30 PM - Networking

The last day to register to attend is Thursday, October 13, by 11:30 AM.

“The Tulsa Chapter has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. This program qualifies for a maximum of 1 point.”

November Professional Development

E-Learning Authoring Tools Showdown:

Let's Get Ready to Rumble!

Presented by:

Diane Elkins

Co-Owner of Artisan E-Learning

a virtual event with ATD Tulsa

Friday, November 18, 2022

12:00 p.m. - 1:15 p.m. CDT

Virtual Event (Zoom)

E-Learning Authoring Tools Showdown: Let's Get Ready to Rumble!

Program Description:

Being able to identify what eLearning tools are available, and to assess which tool is right for you is essential to the learning and development professional. This program will help participants identify their options.

Within your ATD community there are devotees to a variety of eLearning tools. And there are members of your community who don’t know what is available or what might be best for them. We will contrast and compare some of those tools.

Coke vs. Pepsi. Apple vs. Android. Storyline vs. Captivate. These are some of the great rivalries of our time. Articulate Storyline, Articulate Rise, TechSmith Camtasia, and Adobe Captivate are the top four tools in last year’s Learning Guild Authoring Tools report. With more and more companies moving their content online, the competition for domination in the e-learning software market has intensified. Devoted Storyline supporters declare victory, wearing the champion belt and urging the masses to follow. Captivate loyalists claim that other products aren’t as robust. Rise users love the simplicity, while others find it limiting. Camtasia often flies under the radar, but consistently earns a top spot in each report.

So, what’s the best tool out there? Well, if you want a simple, definitive answer, then DON’T come to this session. All perspectives are correct—or incorrect—depending on the most significant factors in YOUR specific organization or design endeavor. Instead, come to this session if you want to learn about these tools’ strengths and weaknesses so you can make the choice that’s right for you.

Diane Elkins is the co-owner of both Artisan E-Learning, a customer e-learning development firm, and E-Learning Uncovered, where she helps people build courses they’re proud of. Diane has been in the eLearning industry since 2001, speaks regularly at national conferences about eLearning, and is co-author of the popular E-Learning Uncovered book series.

This is a great opportunity to learn from one of the industry's most knowledgeable professionals. Knowing which tool to use will help you build courses of which you can be proud.

ATD Capability Model:

• Building Personal Capability - Lifelong Learning;
• Developing Professional Capability - Instructional Design and Technology Application;
• Impacting Organizational Capability - Consulting and Business Partnering

Learning Objectives:

Diane will answer questions such as:

• Is one tool really better than the others? How do their features compare?
• What factors are most important when selecting a tool?
• How do you make an informed decision if you are just getting started?
• Do you really need all of these tools, or can you get by with just one?
• What other factors should you consider before buying?

Our Facilitator:

Diane Elkins is the co-owner of Artisan E-Learning, a custom e-learning development company, and E-Learning Uncovered, where she helps people learn to build courses they're proud of. She has built a reputation as a national e-learning expert by being a frequent speaker at major industry events for ATD, The Learning Guild, and Training Magazine. Her favorite topics include accessibility, instructional design, and Articulate Storyline. She is co-author of the popular -Learning Uncovered book series as well as E-Learning Fundamentals: A Practical Guide from ATD Press. She is past board member of the Northeast Florida and Metro DC chapters of ATD.

Diane was a presenter at the ATD Oklahoma 2021 Statewide Conference. The reviews of her session were outstanding. Diane has presented at ATD International Conference, TechKnowledge, eLearning Guild DevLearn, and Lectora User’s Conference.

What to expect:

• The Zoom meeting link will be sent to you in the confirmation email, and again in event reminders.
• 11:30 AM - Attendees can logon to the ZOOM session as early as 11:30 AM and enjoy an opportunity to converse and catch up with one another.
• 11:45 AM - Welcome and Announcements
• 12:00 PM to 1:15 PM - E-Learning Authoring Tools Showdown: Let's Get Ready to Rumble!
• 1:15 PM to 1:30 PM - Networking

The last day to register to attend is Thursday, November 17, by 11:30 AM.

“The Tulsa Chapter has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. This program qualifies for a maximum of 1 point.”

Remember to check the Member's Only area, under the Career Opportunities section to view current job postings.

How to get there: Logon to the ATD Tulsa website as a paid member > select the Membership tab > select the Members Area section > select Career Opportunities.