Vision: Create a World that Works Better Mission: Empower Professionals to Develop Talent in the Workplace
Create Level 2 Quizzes & Tests
That Actually Measure Something
Ken Phillips, CPTD, Founder and CEO
of Phillips Associates
a virtual event with ATD Tulsa
Friday, February 19, 2021
12:00 p.m. - 1:00 p.m. CDT
Virtual Event (Zoom)
Create Level 2 Quizzes & Tests That Actually Measure Something
As you may know, The Kirkpatrick Evaluation Model was created by Donald Kirkpatrick, Ph.D., to define the four levels of training evaluation. The four levels of evaluation are: (1) the reaction of the student and their thoughts about the training experience; (2) the student’s resulting learning and increase in knowledge from the training experience; (3) the student’s behavioral change and improvement after applying the skills on the job; and (4) the results or effects that the student’s performance has on the business. Level 5 has been added to measure Return on Investment (ROI).
According to a recent ATD research study, 80% of organizations evaluate some learning programs at Level 2 of the five-level evaluation model. However, only 63% of these organizations view the data they collect to have a high or very high value. While these numbers indicate a significant disconnect, there is a solution. If appropriately constructed and worded correctly, Level 2 evaluation quizzes and tests can prove whether learning occurred. They also can provide important insight into which program topics participants mastered and which ones they did not. But these insights are only as useful as the quality of the quiz and test items.
Ken is the founder and CEO of Phillips Associates and the creator and chief architect of the Predictive Learning Analytics™ (PLA) learning evaluation methodology. He has more than 30-years’ experience designing learning instruments and assessments and has authored more than a dozen published learning instruments. Ken also regularly speaks to Association for Talent Development (ATD) groups, university classes, and corporate L&D groups. Since 2008, he has presented at the ATD International Conference and 2013 at the annual Training Conference delivering sessions on measurement and evaluation. He is also a regular speaker at the ATD CORE4 Conferences and has presented at four ATD Global Conferences.
Before pursuing a Ph.D. in the combined fields of organization behavior and educational administration at Northwestern University, Ken held management positions with two colleges and two national corporations. He has also written articles for TD magazine, Training Industry Magazine, and Training Today magazine. Ken also is a contributing author to five books in the L&D field and the author of the recently published ATD TD at Work publication titled Evaluating Learning With Predictive Learning Analytics.
Ken earned the Certified Professional in Learning and Performance (CPLP now CPTD) credential from ATD in 2006 as a pilot pioneer and recertified in 2009, 2012, 2015, and 2018.
What to expect:
The last day to register to attend is Wednesday, February 17, by midnight.
The Tulsa Chapter of the Association for Talent Development
© ATD Tulsa Chapter MCMXLIX - MMXXII
P.O. Box 33351 Tulsa, OK 74153-3351
Tulsa Chapter ChIP Code 7015