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ATD Tulsa February Meeting: Create Level 2 Quizzes & Tests That Actually Measure Something presented by Ken Phillips, CPTD

  • February 19, 2021
  • 11:30 AM - 1:15 PM
  • Zoom - details will be emailed to you before the event

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Create Level 2 Quizzes & Tests

That Actually Measure Something


Presented by:

Ken Phillips, CPTD, Founder and CEO

of Phillips Associates

a virtual event with ATD Tulsa

Friday, February 19, 2021

12:00 p.m. - 1:00 p.m. CDT

Virtual Event (Zoom)


Create Level 2 Quizzes & Tests That Actually Measure Something

As you may know, The Kirkpatrick Evaluation Model was created by Donald Kirkpatrick, Ph.D., to define the four levels of training evaluation. The four levels of evaluation are: (1) the reaction of the student and their thoughts about the training experience; (2) the student’s resulting learning and increase in knowledge from the training experience; (3) the student’s behavioral change and improvement after applying the skills on the job; and (4) the results or effects that the student’s performance has on the business. Level 5 has been added to measure Return on Investment (ROI).

According to a recent ATD research study, 80% of organizations evaluate some learning programs at Level 2 of the five-level evaluation model. However, only 63% of these organizations view the data they collect to have a high or very high value. While these numbers indicate a significant disconnect, there is a solution. If appropriately constructed and worded correctly, Level 2 evaluation quizzes and tests can prove whether learning occurred. They also can provide important insight into which program topics participants mastered and which ones they did not. But these insights are only as useful as the quality of the quiz and test items.

In this informative, highly engaging webinar, you will learn practical tips and guidelines on how to write Level 2 test questions that produce valued data. Particular emphasis will also focus on writing test questions that measure job application and not the mere recall of facts.


Program Objectives:

  • After participating in this webinar, participants will be able to compare their own organization’s use of Level 2 evaluations with results from a recent ATD research study
  • After participating in this webinar, participants will be able to apply fifteen tips for creating valid, scientifically sound multiple-choice test questions.
  •  After participating in this webinar, participants will be able to recognize the difference between test questions that measure job application versus those that measure recall. 


Ken is the founder and CEO of Phillips Associates and the creator and chief architect of the Predictive Learning Analytics™ (PLA) learning evaluation methodology. He has more than 30-years’ experience designing learning instruments and assessments and has authored more than a dozen published learning instruments. Ken also regularly speaks to Association for Talent Development (ATD) groups, university classes, and corporate L&D groups. Since 2008, he has presented at the ATD International Conference and 2013 at the annual Training Conference delivering sessions on measurement and evaluation. He is also a regular speaker at the ATD CORE4 Conferences and has presented at four ATD Global Conferences.

Before pursuing a Ph.D. in the combined fields of organization behavior and educational administration at Northwestern University, Ken held management positions with two colleges and two national corporations. He has also written articles for TD magazine, Training Industry Magazine, and Training Today magazine. Ken also is a contributing author to five books in the L&D field and the author of the recently published ATD TD at Work publication titled Evaluating Learning With Predictive Learning Analytics.

Ken earned the Certified Professional in Learning and Performance (CPLP now CPTD) credential from ATD in 2006 as a pilot pioneer and recertified in 2009, 2012, 2015, and 2018. 

What to expect:

  • The Zoom meeting link will be sent to you the week of the event.
  • 11:30 AM - Attendees can logon to the ZOOM session as early as 11:30 AM and enjoy an opportunity to converse and catch up with one another.
  • 11:45 AM - Welcome and Announcements
  • 12:00 PM to 1:00PM - Create Level 2 Quizzes & Tests That Actually Measure Something presented by Ken Phillips, CPTD
  • 1:00 PM to 1:30 PM - Networking


The last day to register to attend is Wednesday, February 17, by midnight.


Register Now

The Tulsa Chapter of the Association for Talent Development

© ATD Tulsa Chapter MCMXLIX - MMXXII

P.O. Box 33351 Tulsa, OK 74153-3351

Tulsa Chapter ChIP Code 7015

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