Demystifying the Social Media Madness: What REALLY Works & What Doesn't for Growing Today’s Brands

NEOK ASTD April Program:

Demystifying the Social Media Madness: What REALLY Works & What Doesn't for Growing Today’s Brands

April 12th, 2013 11:30 - 1:15

la Villa Restaurant at Philbrook Museum of Arts

Are you on the fence about utilizing social media for your company? 

Do you feel skeptical about how to enlist social media to benefit your company? 

Are you impressed by social media success stories and frightened of the horror stories? 

Emmy award winning journalist and Social Media strategist Cindy Morrison is going to show you how to stay relevant to your customers, deliver customer service that creates raving fans and empower your employees to become brand ambassadors. You’ll leave with action steps that you use to mobilize or energize your social media plan TODAY. 

For this talk, you will:

• Learn how to develop a social media strategy that grows your influence in the marketplace and brings in more customers to build your bottom line
• Understand how to meet customer’s expectations of your brand’s presence on social media
• Gain some insight into mobilizing your employees to build your brand online (and not damage it!)
• Benefit from real world examples to inspire your own online strategy
• Learn the top 5 optimizing strategies for your Facebook, Twitter & LinkedIn pages that pay off

About the Presenter: Cindy Morrison

Emmy-winning TV anchor Cindy Morrison teaches everyone from network TV journalists to corporate CEOs how to strategically use social media to build brand loyalty, raving fans and their bottom line.

Her social media savvy has been highlighted on FOX News, CBS’s “The Talk”, The Washington Post, New York Post & Huffington Post and Good Morning America's Tory Johnson calls Cindy her favorite Social Media Strategist. 

After 20 years in the TV business, she has created social media buzz at events from star-studded Hollywood events to national conferences, including two years as the social media strategist for the national Spark & Hustle tour which has helped more than 20,000 women entrepreneurs profit from their passions.