Vision: Create a World that Works Better Mission: Empower Professionals to Develop Talent in the Workplace
Add Muscle to Your Level 1 Evaluations with Predictive Questions
Ken Phillips, CPTD
CEO Phillips Associates
a virtual event with ATD Tulsa
Friday, October 14, 2022
12:00 p.m. - 1:15 p.m. CDT
Virtual Event (Zoom)
Most L&D professionals use Level 1 evaluations in their work. However, few find the data they collect with their Level 1s highly valued. The same is true for the business executives L&D supports. They don’t see much value in Level 1 evaluation data. Incorporating predictive questions in a Level 1 evaluation changes the perceived value of the data collected from little or no value to high value.
Have you ever wondered if conducting Level 1 evaluations are worth the effort? Or if you should stop using them altogether? If you’ve had these thoughts, you’re not alone. According to a 2019 ATD research study, 83% of organizations evaluate some learning programs at Level 1. Yet, only 35% view the data they collect as having either high or very high value.
So, what can you do to start getting more valuable results from your Level 1 evaluations? The answer is start by including predictive questions in your Level 1s. Predictive questions forecast the results a learning program is likely to achieve. They begin to answer the question business executives and L&D professionals both want answered: “Is this program delivering value?” These predictions aren’t proof that specific outcomes are inevitable but rather a forecast that certain results are likely.
In this highly informative, thought-provoking session, participants will learn how to create three predictive measures: a Level 2 learning gain score, a Level 3 training transfer likelihood score, and a Level 4 improved business results likelihood score.
ATD Capability Model:
After participating in this workshop, participants will be able to:
Ken is the CEO of Phillips Associates and the creator of the Predictive Learning Analytics™ (PLA) learning evaluation methodology. He has more than 30 years of experience designing learning assessments and has authored over a dozen published learning instruments. Ken regularly speaks to Association for Talent Development (ATD) groups, university classes, and corporate L&D groups. Since 2008, he has presented at the ATD International Conference and since 2013 at the Annual Training Conference and Expo on measurement and evaluation of learning topics. He is also a regular speaker at the ATD CORE4 Conferences and has presented at four ATD Global Conferences.
Before pursuing a Ph.D. in the combined organizational behavior and educational administration fields at Northwestern University, Ken held management positions with two colleges and two national corporations. He has also written articles that have appeared in TD magazine, Training Industry Magazine, and Training Today magazine. Ken also is contributing author to five books in the L&D field and the author of the recently published ATD TD at Work publication titled Evaluating Learning with Predictive Learning Analytics.
As a pilot pioneer, Ken earned the Certified Professional in Learning and Performance (CPLP, now CPTD) credential from ATD in 2006 and has recertified five times, most recently in 2021.
What to expect:
The last day to register to attend is Thursday, October 13, by 11:30 AM.
“The Tulsa Chapter has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. This program qualifies for a maximum of 1 point.”
The Tulsa Chapter of the Association for Talent Development
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P.O. Box 33351 Tulsa, OK 74153-3351
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