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ATD Tulsa July 2022 Professional Development: 7 Fundamentals of Effective eLearning - Kimberly Confrancesco and Brian Lanza

  • July 22, 2022
  • 11:30 AM - 1:15 PM
  • Zoom - details will be emailed to you before the event


  • ATD Central Oklahoma Chapter Members are welcome to join the event!

Registration is closed

7 Fundamentals of Effective eLearning

Presented by:

Kimberly Cofrancesco and Brian Lanza

a virtual event with ATD Tulsa

Friday, July 22, 2022

12:00 p.m. - 1:15 p.m. CDT

Virtual Event (Zoom)

7 Fundamentals of Effective eLearning

Program Description:

E-learning is increasingly becoming the ‘go-to’ solution for learning and development as companies look to decrease costs and reach out to an expanding, global workforce. It has also skyrocketed to the forefront of organizational needs with the challenges that have recently been presented with working in a COVID-19 world. The problem is that most of the e-learning that is out there is poorly designed, and quite honestly, boring! Common missteps in approaches and techniques have learners simply clicking ‘next’ to get to the end of the training as quickly as possible.

Addressing this dilemma is what inspired us to create “The 7 Fundamentals of Effective E-Learning.”

Based on our combined years of experience in the industry and drawing references from an award-winning compliance course, this session will present you with the key elements to include in your next e-learning module to make it more engaging, impactful, and fun!

ATD Capability Model:

Developing Personal Capability: Lifelong Learning 

Developing Professional Capability: Instructional Design   

Impacting Organizational Capability: Performance Improvement, Future Readiness

Learning Objectives:

After participating in this workshop, participants will be able to:

  • Describe how to capture and keep your learner’s attention throughout the instructional event.
  • Recognize the importance of storyboarding in purposeful e-learning design.
  • Identify how to implement learner autonomy and decision making in your course.
  • Identify impactful approaches for learners to apply what they are learning.
  • Explain why it is necessary to support your learners upon completion of their training.
Brian and Kimberly have delivered this workshop to several ATD chapters, both live and virtually. Kimberly has also spoken at national learning conferences, and Brian has been published in TD Magazine. The course that we reference throughout the sessions won a DevLearn/DemoFest award through eLearning Guild.

      Image of Kimberly CofrancescoKimberly Cofrancesco, MS is a passionate speaker and self-proclaimed learning geek! She believes that training does not have to be boring and she’s on a personal mission to help organizations recognize the value of creative approaches to training. Kimberly has over 15 years of experience in learning and development, with a strong interest in how eLearning and virtual training has evolved over the past decade. She is a lifelong learner, always seeking opportunities to further her own knowledge and skills, while acting as a mentor to share her wisdom with others.  

      Image of Brian LanzaWith over 10 years of professional experience working in learning and development, Brian Lanza, M.Ed. has designed training products for both regional and global audiences across various industries. These include telecommunications, hotel and restaurant hospitality, human resources, and financial and accounting services. Having served ATD Research Triangle Area Chapter previously as the Vice President of Membership and Marketing, Brian enjoys giving back to his L&D community. He is a lifelong learner with a passion for instructional design who is consistently seeking new and improved ways to make training more engaging and impactful for his audience.

      What to expect:

      • The Zoom meeting link will be sent to you in the confirmation email, and again in event reminders.
      • 11:30 AM - Attendees can logon to the ZOOM session as early as 11:30 AM and enjoy an opportunity to converse and catch up with one another.
      • 11:45 AM - Welcome and Announcements
      • 12:00 PM to 1:15 PM - 7 Fundamentals of Effective eLearning
      • 1:15 PM to 1:30 PM - Networking

      The last day to register to attend is Thursday, July 21, by 11:30 AM.

      Register Now

      “The Tulsa Chapter has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. This program qualifies for a maximum of 1 point.”

      The Tulsa Chapter of the Association for Talent Development

      © ATD Tulsa Chapter MCMXLIX - MMXXIII

      P.O. Box 33351 Tulsa, OK 74153-3351

      Tulsa Chapter ChIP Code 7015

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